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PEECKER MKTG |
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After a careful and systematic Market Analysis and on interviewing insiders with many years' experience in the industry, the Peecker Sound Marketing Department can conclude that in Italy, the Professional Audio segment - consisting of Installed & Club Sound for fixed [...]
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PEECKER VALUE CREATION |
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Product definition is a difficult and risky yet strategically key activity. It is the main process underpinning value creation thanks to the participation and involvement of all the "value-adding" Peecker Sound company departments.
The chart below illustrates the functional [...]
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PEECKER QUALITY PHILOSOPHY |
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The Peecker Sound approach to Quality has become a benchmark, not only for the other business units within the Sound Corporation group (for instance, the rise of the X-Treme subsidiary), but also for the numerous competitors in the audio segment dedicated [...]
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